A Timeline of Indulgence
1875: The Birth of Cadbury Eggs
The Cadbury brothers introduced their first chocolate Easter eggs in 1875. These were solid chocolate eggs, hand-decorated with marzipan flowers, laying the foundation for the brand’s Easter legacy.
1923: Creme-Filled Beginnings
Cadbury introduced creme-filled chocolates, experimenting with fondant fillings. These early treats, sold under names like “Fry’s Creme Eggs,” were the precursors to the modern Creme Egg, featuring a sweet, gooey center.
1963: The Creme Egg Takes Shape
The first true Cadbury Creme Egg was developed, featuring a milk chocolate shell filled with a white and yellow fondant mimicking a real egg’s yolk and white. It was initially sold as a novelty item in select markets.
1971: Official Launch
The Cadbury Creme Egg was officially launched across the UK, wrapped in its now-iconic colorful foil. Its unique texture and playful design quickly made it a beloved Easter treat.
1980s: Global Expansion
The Creme Egg gained international popularity, reaching markets in Canada, Australia, and the US. Its seasonal availability created a frenzy, with fans stocking up during Easter.
1994: Mini Creme Eggs
Cadbury introduced Mini Creme Eggs, bite-sized versions of the classic treat. These smaller eggs expanded the brand’s appeal, perfect for sharing or snacking.
2000s: Iconic Marketing
The “How Do You Eat Yours?” campaign launched, encouraging fans to share their unique ways of enjoying Creme Eggs. The playful marketing solidified its cultural status, sparking debates and traditions.
2017: Recipe Controversy
Cadbury changed the chocolate recipe, switching from Dairy Milk to a different blend in some markets, prompting backlash from fans. The company later addressed concerns, reinforcing their commitment to quality.
2020s: A Modern Classic
Today, Cadbury Creme Eggs remain a global phenomenon, with limited-edition flavors like White Chocolate Creme Eggs and collaborations with brands like Oreo. The treat continues to evolve while staying true to its indulgent roots.